Venn · Diagram Design
Good design · Desirable × Feasible × Viable
Good design · Desirable × Feasible × Viable
Venn diagram showing desirable, feasible, and viable product qualities intersecting at shippable.
Desirable
PEOPLE WANT IT
Feasible
WE CAN BUILD IT
Viable
BUSINESS SUSTAINS
Shippable
THE SWEET SPOT